On the basis of the creation and supposed launch of the prototype of an artefact -a commodity- intented to achieve a kind of synthesis between pleasure and learning, Connie Mendoza develops, by means of the appropiation of some of the more symptomatic mechanisms of the consumer society, a whole representational apparatus designed to expose to view the essence behind the machinery of desire from a totally sophisticated and commercialized perspective. The strategies of a false freedom and a pretended approach to a kind of elitist intelletualizing accessible to the spectator/user are presented as the two axes around which her reflection and her proposal of analysis revolve. Formalized as an expositor of prototypes, exposed as a catalyser of desires and as a model of social aspirations and of class, and elaborated as a simple manipulation of contents and sounds, the artist’s work proposes a focus on certain of the mechanisms which, from the realms of aesthetics and consumption, subtly influence our conception of desire.

Manel Clot